Whether you choose an online website buillder( using Wix here as an example) or WordPress will depend on your unique website-building needs.
Wix is a website builder, so it’s perfect if you have little technical experience and you want an all-in-one package. Meanwhile, WordPress is a content management system (CMS), which is better if you value independence and complete creative control over your website.
To accurately compare each platform fully, we’ve combined our 4+ years of website building experience and rigorous research to help you decide which is best for you.
WordPress Vs. Online Website Builders (eg. Wix,Shopify)
|Category & Winner||Wix|
|Ease of UseWinner: Wix||A very user-friendly drag-and-drop website builder. You don’t need to know how to code, as Wix is catered to non-technical users.||Steep learning curve (not beginner friendly). It’s best if you know how to code and you are technically savvy. If not, you might need to hire someone who is.|
|Design and CustomizationWinner: WordPress||Over 800 professionally designed templates for you to work off, but you can’t switch templates without redesigning your site.||Almost limitless control over your site’s aesthetic (if you have advanced coding knowledge). Remember we recommend you use WordPress themes built by the platform itself.|
|Apps and PluginsIt’s a tie!||Limited customization, but all the features and functions are closely controlled, monitored, and tested to ensure they work properly.||Very flexible and customizable, but could be problematic if your custom tools or plugins break down.|
|EcommerceWinner: WordPress||Built-in sales features in any of its ecommerce plans. Perfect for selling a few products.||Must install a plugin like WooCommerce to create an online store. Better for pure ecommerce sites, or for selling in bulk.|
|Supports categories, tagging, mobile blogging, contributing authors and so on.|
Also supports categories and tagging, along with featured images, post backdating, and private posts.
SEOIt’s a tie!
|Basic SEO functionality, with advanced features included via Site Booster on the Unlimited plan or higher.|
Basic SEO tools, with Yoast plugin providing advanced features at a premium cost of $69 for one website.
|Ongoing MaintenanceWinner: Wix||Since Wix doesn’t open its platform to external developers, it controls all aspects of the platform – meaning it manages all the updates and maintenance work for you.|
Requires frequent maintenance and monitoring, especially if there are updates to the platform, theme, or plugins. You are responsible for maintaining your website.
Help and SupportWinner: Wix
|Dedicated support team with organized tutorials. You can also get help via phone or email.|
Large community forum full of discussions, but not well organized. Getting a timely response is also inconsistent.