What are the most effective ways to get blog posts read?
- Sharing on social media
- Using an email list to distribute new posts
- Purchasing Google or Facebook advertising to drive awareness
- Search Engine Optimization (SEO)
Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.
If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator. All of them are free, other than the time you’ll invest.
Install a good plugin.
My favorite free SEO solution is WordPress SEO by Yoast, which makes it easy as red light, yellow light, green light. Pretty easy, right? Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. Its real power lies in understanding how to use it correctly and choosing the right keywords.
2. Do Keywords research/ hire SEO Specialists for help
Invest some time in keyword research to better understand which keywords drive the most traffic. The trick with keywords is to never assume you know which ones are best; ALWAYS do research to ensure you are using popular keywords that best suit your product, service and/or blog topic. Or for best result, hire a SEO specialist from a registered digital media company for your website business.
If you use localized keywords for your SEO efforts – such as “az life coach” or “life coach in phoenix” instead of just “life coach,” you are much more likely to rank well – with the added benefit of landing more targeted readers. This is especially important if you are a local business.
I recommend creating a free account on AdWords (or log-in to your account, if you already have one), then search for the keywords you think are most likely to be searched. Adding your city and state will give you local search results to review, plus some great ideas for blog posts that fit what people are looking for. Using the keywords you entered, Google will bring up a list of other relevant keywords that were actually searched for in the previous month. I prefer to export them to Excel, get rid of unnecessary columns, rank them from most to least popular, then save the document for easy reference later.
3. Make use of important keyword/ keywords.
Make sure you have WordPress set to name the page URL as your post name (which can be changed in settings> permalinks> post name), this will automatically put the keyword in your post URL – also called the permalink. This is an essential component for SEO success.
Then, simply use the default text for the “SEO title” field at the bottom of the page (which is your title plus the name of your blog), and copy the first sentence of the post into the “Meta Description” field. If good writing dictates NOT using the keyword in the first sentence (which happens often but is not optimal), then paste in the first blog sentence that DOES have the keyword in it, or write one that uses the keyword and describes the post in a way that people will want to read it. Put the keyword in the “Meta Keywords” field, then you are all done.
SEO magic happens when you identify one keyword to focus on, then put it in the trifecta of permalink, page title, and page description.
Make sure that keyword is included in the body of post a few times, is relevant and appropriate, and then hit publish. While there are other steps and tactics that help boost SEO, that’s fodder for another article!
As professionals in years of SEO analyzing, best suggested result for beginners for website developing or managing would be hiring a Trusted SEO Specialist for Optimized results, best for a ength of 3-12 months, as for Organic SEO ranking for Google usually takes around 8 or more weeks for best results.